Date: 10th June 2017 at 1:00pm
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There`s no doubting that in the last few years the face of football has changed.

The game, as far as the Premier League is concerned is awash with money.

You only have to look at the financial rewards Chelsea claimed for winning the 2016 / 2017 title compared to the previous season, the huge increase in transfer fees clubs are asking and the salary demands made by players.

But it seems that steps are afoot to further boost the coffers when it comes to money received from television rights.

According to the Daily Mail, it seems that kick-off times are set to be adjusted, once more, to meet the requirements of the armchair fan.

This time the insinuation is that Premier League games, scheduled for Sunday, could kick-off at 11:00 (UK Time) as it would increase the value to Asian broadcasters, with the earlier kick-offs scheduled to come into effect for the 2019 / 2020 season.

With the traditional 15:00 hours, on a Saturday, kick-off becoming a rarity, it doesn`t surprise me that steps are afoot to tinker even more.

I`d also say I wouldn`t be too surprised if the fixtures selected for these 11:00 kick-offs were to feature sides at opposite ends of the country, inconveniencing those who follow their sides home and away devoutly.

That`s just the way the game has gone and will continue as the TV money dictates the product.

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